And by extension, it reinforces the practice of downloading music without paying for it. ![]() Regardless of this streaming/downloading distinction, what Apple has done here is fascinating - not because it offers something new, but because it locks us in to the same model of administering our own music collections. (Apple claims iCloud music will play "anytime," but fails to mention that you might have to wait for the songs to download before they play.) Instead, you have to download them to devices before playing them. Granted, for some reason, Apple doesn't let you stream these files the way all other cloud music services we've seen do. ![]() And if your music is pirated, so be it - Apple has offered you "parley" anyway (to borrow a phrase from the Pirates of the Caribbean movie franchise). For about $2 per month, you'll be able to launch your own DIY cloud service that works with iPhones, iPads, iPod Touch, and any Mac or PC running iTunes. Now, for an advance of $100 million or so, Apple has paid for the right to do what MP3.com was trying to do, but without requiring people to prove that they bought a CD or any music at all, for that matter. The problem with this for the music industry, the way we see it, is that the DIY cloud reinforces old behaviors: pirating music files rather than streaming them from legal services like YouTube or Spotify or, once in a blue moon, actually buying songs piecemeal from iTunes or another download store - usually when a well-intentioned relative gives you an iTunes gift certificate (thus iTunes' annual sales spike in January, but that's another story). It often indicates a user profile.Īnd so for the following decade, music lockers like Amazon Cloud Drive, MP3Tunes, Music Beta by Google, and mSpot asked users to upload their actual music files to their lockers, creating their own "DIY (do it yourself) cloud" music services, so to speak. ![]() Account icon An icon in the shape of a person's head and shoulders.
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